While Tammy Price is best known as one of California’s most notable and respected interior designers, she has also built a reputation as an innovator in the world of product design. As the founder of Fragments Identity, she has merged her talent for design with her knack for knowing exactly what is needed to complete a bespoke interior. With a style best described as clean, crisp and effortless, she has designed a chic line of furniture, pillows, rugs and textiles that is a true reflection of her creative vision and entrepreneurial spirit.
Tammy’s stellar career in the design industry spans more than three decades. After earning her degree in interior design in her hometown of Denver, and with a background in retail management and visual merchandising, she moved to Las Vegas. She immersed herself in the interior design of high-end hotels during the 1980’s hospitality boom, an experience that became the foundation of the eclectic and versatile designer she is today. She then returned to Denver to open her first showroom in the city’s historic design center to launch her own line of products as she continued her work for select commercial, residential and hospitality clients.
Fragments Identity was born out of that rare blend of necessity and ingenuity. As an interior designer, Tammy was stymied by the difficulty of finding the perfect pieces for the projects she was working on. Believing that it was details that pulled a space together, she began to design and manufacturer her own decorative objects and accessories as a solution to her quandary.
After a decade of designing products for Fragments Identity as well as other brands, Tammy relocated to California, where she was quick to adapt to its light, airy and laid-back style. She continues to design for an elite clientele while developing her own collection of bespoke items for her brand, which are hand-produced in her Malibu warehouse. This savvy combination of interior design with product development is a truly natural fit: most of the items used on a project are selected from the Fragment Identity line, because discerning clients welcome the brand’s look and feel.
With a large in-stock inventory and short lead times, the Fragments Identity line is available through One Kings Lane as well as its website. A collaboration with Restoration Hardware will be launched in the Spring of 2021.